Guest post: Digi Jeff (@digijeff) provides digital strategy for entertainment brands as well as a facebook app and web development.
Entertainment brands such as music artists are the biggest leaders on all social media platforms. Eminem is the king of Facebook, Lady Gaga is the queen of Twitter and Britney Spears is the Queen of Google+.
Technology is constantly changing industries, look at Spotify. People have been saying record labels won’t exist soon. If that’s the case, what would be the most important role to make an artist relevant? An online community manager has been coined for managing the social media / digital side of things. They are the most important roles for an artist not the labels.
Music artists should wisely invest in this position because they are too busy. There are certain tactics that I feel a lot of artists themselves are doing poorly when running their own social media. Many music artists upload a song to some random file sharing site and post the link, this is idiotic. Stop using sites that are thrown together with ads filled all over them, use good products like SoundCloud where you can stream / download the song.
I recently wrote an article on why you shouldn’t use your Tweets on Facebook. Tweets look sloppy on Facebook and Facebook users are not use to the @ and # symbols. I think it’s very important when you post a link on Facebook the thumbnail and description are properly displayed. Too many times users are posting links that have the descriptions and thumbnails broken. What I’m trying to get down to is, music artists make a lot of these mistakes by posting themselves whereas a community manager knows the right techniques.
Eminem has 7.6M followers on Twitter and you can tell his record label runs his social media account. Personally, Eminem is one of my favorite artists to listen to but the most boring artist to follow. Personal engagement is a great way to keep fans interested. @Eminem provides zero personal engagement. If you look at his tweets they are all about promoting an album, this gets redundant. If you have X followers on Twitter and you tweet your new album is coming out on Z date, do you really need to tweet Z over and over again the same day? No. All you are doing is annoying the same users and not new ones that your album is coming out. Think about how fun and crazy it would be to hear Eminem tweet about regular stuff, as Eminem. Epic. I would rather RT something funny he said than “pick up my album on Z”. Eminem should have a community manager rather than the labels doing his digital strategies.
Innovation is the best part being a good community manager that sticks out. Not everyone can do it. I am always looking for a good artist/athlete/brand to blow up with digital strategy.
There are so many more reasons why a community manager are the rockstars behind the scenes but I didn’t want to turn this into a Stephen King novel.