I’m riding one hell of a wave of hard work + good fortune + successes over the last 7 months, and I want to continue to have those dominos fall in 2013. Here is a list of my 10 professional goals for 2013. They are in no particular order. These are actionable, obtainable, and hustleable.
Update: As I was sitting here rereading my goals and going over my goal sheets, I realized I’m spreading myself too thin. I was in the middle of reworking it when a friend commented and another emailed me. I knew my hunch was correct. Goals have been revised.
Goal 1: Create a daily/monthly/yearly blog calendar and KEEP UP with it — NO dropped balls. I’ve said 10+ times now publicly (via this blog, Twitter, Facebook, other blogs) AND privately (to myself, to-do lists, conversations with mentors) that I was going to blog more. I mean, I have so many friends who are ridiculously good bloggers and the kicker: they don’t have any more time than I do (in most cases less). Here are all the places you can find a blog or two of mine at in 2013: V3 Integrated Marketing, SiliconANGLE, Spin Sucks, MarketingTechBlog, TheCommunityManger, EverythingPR, ArCompany [link coming], ExactTarget, Fierce-Loyalty, KyleLacy.com, Kristen Nicole’s stealth news start-up [link coming], and of course, my own blog.
Goal 2: Begin to define my area of expertise. Over the last 4.5 years I’ve spun too many plates and become good at a lot of stuff, great at not as much. I really want to strengthen my recognition in three key areas: social data, social business intelligence, and relationship marketing.
(cc: Dan Martell)
Goal 3: Become full-time employee at ExactTarget. I’ve been a full-time independent contractor since August of 2012. I love everything about ET: my potential growth, the Orange Culture, and where I see ET being in 3-5 years. The scale of all three is steadily increasing to the upper 90 right. (soccer reference)
Goal 4: Continue my Thank You initiative. If you’ve ever met with me, whether digitally over #SkypeCoffee or in person, I send thank you cards. It’s pretty simple for me; I’m grateful as heck for the people in my life. Whether we are after-hours friends, or you’re a mentor to me, I’m still grateful and humbled by you giving me time. Something I started about 16 months ago and continue to this day is send a quick thank you card after a meeting. It’s my way of reminding them of how thankful I was they gave me some of their time. Time, after all, is our most precious asset.
Goal 5: Have a successful first year at ArCompany, a start-up I’m involved with that was concocted by the brilliant brain of Hessie Jones. Here is a quick teaser: A social data start-up that aims to filter through the noise of the social web and provide insights, allowing you to make intelligent business decisions. Measurable data translates to measurable dialogue. Arc is dedicated to building a new “social” standard via business intelligence that understands the connected consumer and how it impacts business long-term.
Goal 6: Hit 100 non-ask features in other blogs, journals, papers, etc. Again, a very aggressive goal, but with the amount of tireless and successful networking I’ve done over the last 4.5 years, I have built a podium of sorts that I can take advantage of with quality content and newsworthy updates. OBTW: And TRACK / notate them!
(cc: Gini Dietrich)
Goal 7: Relaunch my website, theryancox.com, on Wordpress. It is what my gut told me and what I wanted, but I, having shiny-new-object-syndrome (#snos), talked myself into going with Tumblr.
Goal 8: Speak at a big conference.
Goal 9: Don’t spread myself too thin. I had some very good feedback from a group of mentors that summed up said: “needs more focus, needs to execute and have greater attention to detail.” So my attention needs to be laser-focused in 2013 and improve in the areas I have room for improvement: Focus, Execution, Documentation.
(cc: Shelly Kramer)
Goal 10: Increase OMBO apps overall brand awareness, drive demand creation, improve customer retention, and establish key strategic partnerships. A direct goal of increasing brand awareness and customer retention by 50% in 2013. OMBO apps has a flagship product, Urban Gossip App, and plans are releasing additional apps in 2013. I was brought on in December of 2012 as a marketing consultant part-time.
Those are my 10 professional goals for 2013. I plan to move this post to my new blog on Wordpress (Goal 7) and add a √ graphic after each goal is reached!
*big thanks to Jen of TheJennaBee for the edits*
*image credit: Leadershipwithsaas.com.*